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Hello and Seasons Greeting from!

The purpose of this post is twofold.

First, we would like to announce our Special Sale

for our Subscribers and our Forum members.

Take 15% off your entire order of Landstroms
Black Hills Gold
Jewelry, even on our Featured
that are
already reduced! Just enter code
Line 5 during checkout and you'll automatically
receive a 15% discount.

We appreciate your continued support and this is

our way of showing our gratitude and maybe making
it a little easier for you to afford that perfect gift for
the Holidays. But don't wait too long, the sale ends
this Saturday, November 22nd.

The second purpose of this email is to explain

another, easier way for you to hear about our
upcoming Sales and Specials. Perhaps you've
heard of RSS and never really gave it much
thought. RSS is powering everything on the
Web right now, and you're probably even using
it without even knowing it. It's a great way to
receive information from blogs, forums and
even podcasts that YOU want to subscribe
to, rather than receiving dozens of emails
cluttering your inbox.

I would like to explain how you can use it to both

receive updates about our upcoming Sales and
Specials, and to simplify your Web experience in

Don't worry, I'll show you how - and it will be easy!


The first thing you need to do is determine how you

want to view your RSS feeds. Whether you know it
or not, your browser Home Page (Google, My AOL,
My Yahoo!, My MSN, etc.) is using RSS to give you
updated information on things like weather, news,
sports, etc. And you can edit what you want to see
by adding, editing and deleting the various modules.

My favorite RSS reader is simply Google Reader.

You can go to and
set up Google Reader for free (there's a very short
instructional video that does a great job of explaining
the simple steps to set it up).

Now, once you have set up Google Reader, you

simply copy the RSS address of the site you would
like to subscribe to, go to your Google Reader page,
click "Add Subscription" and paste the address in
the box. That's it! Google Reader will show you a
list of entries from the blog, forum or podcast you've
subscribed to.

How do you find the RSS address of the site you

want to subscribe to? Easy! Usually there's a link
or a button on the blog page that says "RSS" or
"Subscribe to our feed" or you may just see the
following symbol:

RSS Feed

Simply click one of these links and your browser
will open a page with the RSS Address, and often
even provide you with click-able buttons to add
directly to your favorite reader, whether it's Google
Reader, My AOL, My Yahoo!, My MSN, etc.

You can get started by adding our RSS Address to
your favorite reader today:

Or just click the orange RSS button above. That's it,

it's that easy! We hope you use this RSS feature
because it will make life easier and more interesting
and save you a lot of time as well. But don't worry,
if you prefer to receive email notifications, we'll still
send you emails as long as you remain a Subscriber.

If you have any questions or comments,

please do not hesitate to contact us.

Kind regards,

Michael Amato

PS: from time to time we will be making special offers
available by RSS that won't be available through our
standard emails


  1. Mark on January 19, 2009 at 6:48 AM said:
    Excellent RSS tutorial - thanks for taking the time to explain!
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